Branding and logo design

Branding Design – Fresnel Theater (USA)

A brand design is more than just a logo. It’s a representation of what the product or service is – what it stand for. With a good brand should tell you what what it’s selling at a glance. A good brand tells a story.

Matt and Krista were looking for a designer for their new community theater space, the Fresnel Theater, opening in Portland, Maine. I met Matt through Comedysportz, a comedy improv show.

He’s a really enthusiastic smart guy, and it came as no surprise that he already had a mission statement, which is a great starting point for a designer.

It answered the questions that I’d initially ask – designer to client. What are the goals of the business, what makes your company different? Descriptive words. So that I can read and listen to the language they use and tune into their frequency and start creating visuals

Branding and logo design

Branding design – The Fresnel Theater (USA)

So in designing the logo it was important to look for something was welcoming and incorporated The keywords of playfulness community and compassion.

From a practical point of view It needed to be a bright and chunky, so that when transferred into signage on the building, it’s seen clearly from a distance.

Matt was keen for the logo to reflect the lighthouses that portland is known for. The name fresnal comes from bevels in the lens of a light house main lamp that helps focus the beam. As a designer I love that kind of creative thinking. 

Once the colours and typeface were finalised I created and branding guide. This is a reference document for printers. Most large commercial brands have very detailed branding guides, but really every business should have something like this. It’s helpful to printers and is a reliable way to future proof the consistency of your brand over time.

Here’s the final logo that Matt and Krista approved.

Branding Design Manchester