Branding for Shore Thing Theater

‘Theater’? That’s not a typo. My annual visit to the USA allows me to meet a lot of new creative folks with business plans. This month I’ve been helping Ria Toricelli¬† with the branding of her new theatre space ‘Shore Thing Theater’ in New Jersey.

Simliar to a previous branding project for The Fresnel Theater  in Portland, and Comedysportz Las Vegas, the brief for Shore Thing Theater was to create a brand logo reflecting the ethos of this venue. An entertainment space near the New Jersey shoreline, Shore Thing hosts live comedy, arts and education in a safe environment for the diverse surrounding community.

Working with Ria, we discussed a few different approaches, eventually settling on a logo where waves and a shoreline met with a stage and spotlights, blending the two aspects together into a memorable brand image.

Here’s the final design, together with some earlier iterations, showing how the brand design evolved.