Just finished an eCommerce website for at the kitchen, a great new Kitchen space in Cheadle Hulme (Greater Manchester) offering cookery workshops to all ages and tastes. I met with owners Angela and Craig who already had a website, but it wasn’t quite doing the job they wanted, to see how I could help.
The story of their business is pretty cool. Angela is a cook, writer and food stylist with a background working with the BBC’s good food guide. If you take a look at the website you’ll see just how gorgeous the food they make looks, and that’s down to Craig. Craig is a food photographer and you can see a lot of both Angela and Craig’s their work in BBC food books.
I can’t make a souffle, but I do know the ingredients of a good website and who are the better value for money hosting services. After a little bit of exploration I discovered who they were using and moved them over to a more reliable service. A fresh install of WordPress, with an extra serving of WooCommerce for their shopping cart, was a far more flexible and scaleable solution.
I really wanted to make maximum use of the great photography by Craig (which the old website was doing) but also tie that into the SEO, making sure the photos of the food were correctly tagged and captioned, fine details that help get the website ranked properly. Naturally both Angela and Craig are busy hosting their workshops, so equally important was to make sure the new website could be updated easily with as little technical fuss possible.
Using the WordPress twentyseventeen base theme as a starting point, and as with every site I build, the layout was then customised at code level, adding and adjusting the HTML, CSS and PHP to get the right result. Training was provided using videos that created showing Angela and Craig how they could add new workshops to their own site.
I really appreciate a clear cut brief and with this project that’s exactly what I got. As the dark nights draw in and their seasonal workshops for festive dining have started appearing on the site, I can only see them getting busier in the new year. All this talk of food is making me hungry!