Online marketing, what is it & how do I do it?
If design is what you say, online marketing is how you say it. Our marketing service helps you create ideas and effective content, talking you through the process of creating press releases, case studies and articles. Helping you effectively promote yourself and your company to be seen by search engines.
We aim to eliminate technical jargon and make the process of online marketing understandable and accessible to everyone running a small or medium sized business, who doesn’t have the budget for an agency retainer.
We’ll show you how to make best use of your time, so you’re not lost in a sea of social media, instead learning which platforms are right for you and how to efficiently share your stories across social media without spending all day doing it.
We specialise in understanding organic marketing (as opposed to paid and pay per click services). By focusing on the fundamental benefits of when and how to use online marketing, we can better understand when to use paid services to reach more customers.
Creating good online content creates an engaging story for your company that will grow over time. By offering an overview and easy-to-follow video tutorials we can help you can understand the basics of being seen and heard online.
- Generating ideas for press releases and case studies
- Featured content
- Search engine optimisation
- Understanding social media platforms
- Google Analytics
Top tip: When creating a new online marketing article, post it on your website first, then share it to social media.
Social media platforms that have feeds (constantly updating content) such as twitter, Facebook and Linkedin make it hard to find previously posted items. By adding this content to your website first you’ll not only have easy access to it over time, but you’ll will also be increase the size and ‘footprint’ of your website helping it to be seen by search engines.